6 in 10 people are mouth breathers.
Award-winning journalist, breathing expert, and author of the New York Times Bestseller, Breath, James Nestor once said:
“Humans were designed to breathe through their nose.”
He’s right. We were. And we did up until a few hundred years ago…
When you breathe an average of 25,000 times a day and 7-8 million times per year, mouth breathing is the last thing you want to be caught doing.
Think of your nose as a natural air filter.
There are tiny hairs (called cilia) in your nostrils—along with a mucus lining—that trap and capture dust, dirt, pollution, allergens, and bacteria. If you were breathing through your mouth instead of your nose, all of that junk would go straight to your lungs. Yikes.
So it makes sense why James Nestor makes the bold proclamation:

“By changing our breathing, we can change our habits and—maybe, just maybe—change ourselves.”
So what can happen when you breathe through your mouth? (Instead Of Your Nose)
❌ Snoring & sleep apnea
❌ Weaker, less pronouced jawline
❌ Difficulty getting deep sleep
❌ Dry mouth, sore throat, and bad breath
❌ Less energy in the morning

So what can happen when you breathe through your mouth?
(Instead Of Your Nose)
Snoring & sleep apnea
Difficulty getting deep, high-quality sleep

Weaker, less-defined jawline
Dry mouth, sore throat, and/or bad breath
Needless to say, breathing through your mouth can come with some pretty unfortunate side effects.
This is where using a premium sleep tape can make all the difference.
Here are 5 benefits you can expect from using sleep tape regularly...

1. Less snoring (or none at all).
- Snoring is usually a result of mouth breathing. When you use sleep tape, you’re able to breathe the way you’re supposed to—through your nose. It sounds contradictory, but wearing sleep tape on your mouth actually promotes a clear and unobstructed airway. This will help reduce your likelihood of snoring.
2. Stronger, more-defined jawline.
- Chronic mouth breathing can lead to “slack jaw,” a condition where the muscles around your jaw are relaxed or not engaged. This can lead to significant changes in the jawline and facial structure. Fortunately, breathing through your nose can help counteract these effects.


3. Prevent dust & allergens from getting in your lungs.
- Your nose is a natural, highly effective filtration system for the air entering your respiratory system—use it! By breathing through your nose (as opposed to your mouth) you’re able to capture and filter out any impurities, allergens, and airborne particles before they reach the lungs.
4. Keeps your mouth from feeling dry.
- Do you ever wake up in the morning feeling downright parched? There's a name for this: dry mouth. This uncomfortable sensation is caused by a decrease in saliva production and can lead to bad breath and oral infections like gum disease and yeast infections. Luckily, this is something that sleep tape can prevent. By breathing through your nose, you'll support saliva production and simultanesouly alleviate dry mouth, neutralize pH levels, prevent tooth decay, and promote healthy enamel.


5. Boost oxygen to your brain.
- When you breathe through your nose, a unique process occurs…the air actually activates the production of nitric oxide—a molecule that boosts blood flow and oxygen delivery to the brain, muscles, heart, and more. This leads to better cellular function, metabolism, and overall longevity. (Breathing through your nose can also reduce stress…and who doesn’t need more of that?)